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A Guide to Logo Colors

Businesses would do well with branding. With branding, you are able to reach out to your customers with your beliefs. There are many types of brands our there, some iconic, some unforgettable, and others are ordinary. How can your logo stand out? What colors make an attractive and enticing logo?

The psychology of colors is important to know. It is how people’s emotions and thinking are stirred when they see a specific color. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. Our thinkings are affected by colors. Colors can speak to us in many different ways. Using certain colors in your logo helps to communicate what your business or brand is all about.

Questions about your business should be asked before creating your logo. Is your target market male or female? Do you have a trendy or classy brand? What ages are you targeting for your market? Are you serving high-end customers or middle-class ones? If you want a logo that truly speaks to your audience, then consider answering these questions. It can help solidify your brand.

Different feelings are felt with different colors. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. And although there are variations in color, the color itself speaks something to us. Below are some of these colors and how it makes us feel and think.

Here are the two categories of color – warm and cool. Let’s look at the warm colors first.

If you use red, then you are attracting male audiences. It is associated with fire and passion. There is urgency in the color red so it can help grab anyone’s attention. Your heart rate is increased and it gets you pumped up.

Orange is a friendly, playful color. It is a color of energy. It has a great effect on children.

Yellow is a bright color meant to bring joy, happiness, warmth, and cheerfulness to any logo. But yellow needs to be balanced with other colors because too much of it or too little leaves your distracted or overwhelmed.

The cool colors are given below.

The most popular logo color is blue. If you use blue for your logo, then it represents tranquility, peace, and maturity. With the color blue, your brand will look trustworthy.

Green is associated with the outdoors. With green, newness is conveyed. Peace and a desire to promote growth in our lives is evoked if you use the color green.

If you want a luxurious logo, the go for purple. Purple is grand and distinguished but with a sense of mystery to it.

Its earthy and tough-guy persona makes brown attractive to male audiences.

Black and white are neither warm nor cool. Combined with other colors, they are very powerful.

In this website, you will learn more about logo colors so check it out!